ProcureCon Marketing 2018 Highlights Strategies for Managing Disruptive Change

By Dennis Bouley

August 30, 2018 at 2:54 PM

Need to get updated on the latest trends, issues and solutions surrounding procurement and sourcing of marketing resources? November 12th – 14th is your chance. The 2018 ProcureCon Marketing Conference, held this year in San Diego, California, features a diverse slate of energized speakers addressing timely topics geared towards senior-level procurement professionals.

This year’s event, held at the Manchester Grand Hyatt will feature the following speakers:

Robin Vogel, Vice President of Commercial, Mars Wrigley Confectionery Rapid advancements in digitalization technology are transforming the way businesses are defining the marketing procurement function. Discover the new ways that companies like Mars Wrigley are delivering the most marketing procurement value.

David Houle, Futurist and Author of “Brand Shift: The Future of Brands and Marketing”– There will be more change in the next 20 years than in any 50-year period in history. Learn about how new trends and dynamics that will trigger this disruption and transformative time and how procurement, marketing and finance will be affected.

Rahul Khanna, Global Head - Marketing Negotiations, Uber and Team – Lead by a reformed internet hacker and party promoter turned Silicon Valley executive, this “live” negotiation will test collaboration skills. Team members will review fictional cases that include vetting of product requirements, budgets and fictional advertiser and publishers.

This year’s marketing conference will feature over 65 cross-industry experts who will deliver presentations, facilitate interactive case studies, drive panel discussions, and participate in attendee round tables.

Listed below are just a couple of the two-day session highlights:

  • Measuring What Matters: Marketing Procurement KPIs 2.0 – In this workshop, KPIs and related evaluation factors are explained and strategies are discussed for ensuring that marketing procurement KPIs link to business KPIs.
  • Stop Thinking Like A Procurement Person…In the Martech World– During this interactive case study, Intuit representatives will demonstrate how they partnered with marketers and product management teams to drive towards a target-state martech stack. See how the Intuit team improved the personalized customer experience and produced a superior marketing outcome while optimizing the spend.

For more details and registration information, visit the official ProcureCon Marketing 2018 web site  today!



Tags: ProcureCon conference ProcureCon Marketing Procurement marketing conference Procurement industry experts
Category: News Article

Dennis Bouley

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Dennis Bouley is Editorial Director of MyPurchasingCenter.com and special advisor to MediaSolve Group, a strategic B2B marketing services firm focused on helping companies and institutions leverage the web and social media to achieve business goals. He spent 18 years at Schneider Electric as Managing Editor of Global Publications, and was responsible for cross-division management of the corporation’s white paper and customer success story processes. Prior to that, he spent 10 years working for IBM managing both small and large accounts. He holds a Bachelor of Arts in Journalism from the University of Rhode Island and holds a Certificat Annuel from the Sorbonne in Paris, France. 


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