By Dennis Bouley
Need to get updated on the latest trends, issues and solutions surrounding procurement and sourcing of marketing resources? November 12th – 14th is your chance. The 2018 ProcureCon Marketing Conference, held this year in San Diego, California, features a diverse slate of energized speakers addressing timely topics geared towards senior-level procurement professionals.
This year’s event, held at the Manchester Grand Hyatt will feature the following speakers:
Robin Vogel, Vice President of Commercial, Mars Wrigley Confectionery – Rapid advancements in digitalization technology are transforming the way businesses are defining the marketing procurement function. Discover the new ways that companies like Mars Wrigley are delivering the most marketing procurement value.
David Houle, Futurist and Author of “Brand Shift: The Future of Brands and Marketing”– There will be more change in the next 20 years than in any 50-year period in history. Learn about how new trends and dynamics that will trigger this disruption and transformative time and how procurement, marketing and finance will be affected.
Rahul Khanna, Global Head - Marketing Negotiations, Uber and Team – Lead by a reformed internet hacker and party promoter turned Silicon Valley executive, this “live” negotiation will test collaboration skills. Team members will review fictional cases that include vetting of product requirements, budgets and fictional advertiser and publishers.
This year’s marketing conference will feature over 65 cross-industry experts who will deliver presentations, facilitate interactive case studies, drive panel discussions, and participate in attendee round tables.
Listed below are just a couple of the two-day session highlights:
For more details and registration information, visit the official ProcureCon Marketing 2018 web site today!
Dennis Bouley is Editorial Director of MyPurchasingCenter.com and special advisor to MediaSolve Group, a strategic B2B marketing services firm focused on helping companies and institutions leverage the web and social media to achieve business goals. He spent 18 years at Schneider Electric as Managing Editor of Global Publications, and was responsible for cross-division management of the corporation’s white paper and customer success story processes. Prior to that, he spent 10 years working for IBM managing both small and large accounts. He holds a Bachelor of Arts in Journalism from the University of Rhode Island and holds a Certificat Annuel from the Sorbonne in Paris, France.
George E. Krauter
When one defines third-party MRO (3PMRO) success, one assumes that fundamental operations are being executed and that expectations are being met (i.e., ROI goals are surpassed} Read More
The US Labor Department reported in March of this year that there were 6.6 million job openings, a record high. Although most of us applaud these numbers Read More
Millennials working in the supply chain management field don’t fit the mold that the older generation assumes for them. APQC’s recent study Read More
Staples Advantage is the one supplier that offers all the business solutions you need, all with the expertise of a specialty vendor. Read More
It started in 1972 with an idea, a new concept in distribution. Today, Digi-Key Corporation is one of the fastest-growing electronic component distributors in the World. The stimulus for this growth is Digi-Key's customer-centered business philosophy… Read More
Procurement and supply management leaders have a seat at the table, and management’s expectations are high. But what do CEOs really want, and is purchasing delivering on these expectations? This webcast looks at how procurement and supply management … Read More
At world-class companies, purchasing’s influence touches just about every area of spending. But, how exactly do procurement teams get to the point where other departments approach them for help with sourcing such indirect categories as human resource… Read More