Marketing and Sourcing Collaboration Part 1

In this series of video clips, Source One’s Kathleen Jordan looks at benefits sourcing can provide to marketing professionals to help alleviate challenges and burdens that marketing tends to face when overseeing agency relationships and managing significant budgets. Part 1 identifies trends in the sourcing and marketing relationship.


Posted by Khurram Faheem Khan on

I cannot access the video Marketing and Sourcing Collaboration from Pakistan. Can you kindly provide me with an alternative.

Kind regards
Leave a Reply

(Your email will not be publicly displayed.)

Captcha Code

Click the image to see another captcha.

Related Links

Group Purchasing Organizations: How Procurement Adds Value

Working with the experts at CoVest Sourcing Network, we are undertaking a worldwide benchmarking project to learn how procurement teams are using group purchasing organizations (GPO) to source indirect goods and services and add value to their organizations. We need your help.

Decoupling: A Path to Reducing Advertising Production Costs

Gaining enhanced visibility into spend is a common goal for procurement departments—that’s a no brainer. But what happens when the consolidation trend you’ve always known in purchasing shifts to allow separation of previously grouped tasks? You’ve gained some striking opportunities for cost savings, but there stands the chance of complication. Which path do you take?

Contract Management: How Technology Helps Procurement Ensure Compliance, Boost Efficiency, & Minimize Risk

Despite the increased digitization of many business functions, the contract management function has lagged behind at many organizations.