In this series of video clips, Source One’s Kathleen Jordan looks at benefits sourcing can provide to marketing professionals to help alleviate challenges and burdens that marketing tends to face when overseeing agency relationships and managing significant budgets. Part 1 identifies trends in the sourcing and marketing relationship.
From a risk management perspective, procurement must not only coordinate with other enterprise stakeholders to collect and address a range of contractual compliance factors but also take responsibility for them in an actionable framework.
It is written and a scientifically proven fact that 80% of the value created via networking comes from individuals who are referred to as “loose ties," often from an acquaintance, supplier, client, and, in this case, a complete stranger tied to the Temple U. jacket. Those who create these values are called ”super connectors” which comes naturally because these super connectors are strongly motivated to find value from opportunity no matter how strange the venues.