Marketing and Sourcing Collaboration Part 2

Part 2 of the Source One video series examines the elements needed to build a successful relationship between sourcing and marketing. One important point Kathleen Jordan makes is that sourcing needs to communicate that it wants to help marketing by optimizing its budget, not cutting it.


Leave a Reply

(Your email will not be publicly displayed.)

Captcha Code

Click the image to see another captcha.

Related Links

Need for supply chain visibility spurring R&D efforts

"Over the past few years, manufacturers have seen an explosion of new technologies and innovative developments in material science, advanced manufacturing and synergistic operating models," said Jeff Dobbs, global chair, industrial manufacturing and a partner with KPMG in the U.S. "In an attempt to capitalize on this environment, manufacturers say they will dramatically increase spending in R&D, pursue new collaborative business models and integrate new technologies to analyze and stimulate profitable growth."

Webinar: The Free Trade Zone Boom Using Automation to Power FTZ-Driven Duty Savings

Please join us for American Shipper's upcoming webinar, The Free Trade Zone Boom: Using Automation to Power FTZ-Drive Duty Savings, broadcasting live on Wednesday, May 14th at 2 PM EDT. This hour long broadcast will examine the rise of Free Trade Zones due to the more widespread use of automation in managing trade. Simply put, these systems can help unlock the latent advantages inherent in FTZs.


This year’s conference was very successful, and for several reasons. There were a lot of young people, including students and those new to the profession. That to me was the most important part. As we come out of this economic downturn, it was great to see younger conference attendees.