Marketing and Sourcing Collaboration Part 2

Part 2 of the Source One video series examines the elements needed to build a successful relationship between sourcing and marketing. One important point Kathleen Jordan makes is that sourcing needs to communicate that it wants to help marketing by optimizing its budget, not cutting it.


Leave a Reply

(Your email will not be publicly displayed.)

Captcha Code

Click the image to see another captcha.

Related Links

How to Control Your Global Indirect Spend in 6 Steps

However well matured the procurement function may be for the direct spend, quite often the opposite is true for Non Product Related (NPR), or indirect spend. The effort made is genuinely less coordinated and less procurement expertise is available to support budget holders with sourcing strategies and in-depth internal and external market analyses for subjects like ICT, facilities, HR and marketing spend.

Green Beer: Anheuser-Busch Taps Into Sustainability

Anheuser-Busch InBev has laid out a five-year path to sustainability.

Hallmarks of Procurement Mastery Part VI: The Talent Factor

Talent may well be procurement’s scarcest resource in the next decade. Companies need to focus more intensively on their workforce management.