Do "Preferred Customers" Really Receive Better Pricing and Service?

Anecdotal evidence and some qualitative research suggests that "favored shippers" - companies for which carriers prefer to haul freight - obtain better pricing and service. But do they? In this paper, Iowa State University researchers explain:

  • How they sought to understand the voice of U.S. truckload carriers?
  • How they quantitatively measured the effects of "favored shipper" characteristics on transportation costs?
  • What characteristics actually make shippers favored in the transportation marketplace?


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